A5 flyers, printed on 130 gsm single or double sided, with free UK delivery can be bought in a variety of volumes – from 500 flyers to 100,000 flyers – meaning that your a5 flyer campaign could cost you as little as a penny per flyer.


So let’s say that you have already decided that you want to tell prospective customers about your event, services or sale, and when looking at the printing options, a5 flyers have proven to be the most cost effective way of you getting your message out without overstretching your budget.
Let’s consider what is the best way of making the most efficient use of the printing space available on an a5 flyer than on a larger size such as a4 flyer?


Firstly, when looking for a printer to do your flyer printing check whether there is any price difference between printing single sided and double sided flyers. It goes without saying that double sided flyers give you more space to tell people about your event, service or sale. If your leaflet is being distributed through letterboxes it also has the added advantage of landing with your businesses message being either side up!


The most important element of using a5 flyers for a leaflet campaign though is through the design. Whether your flyers are handed out, posted, placed in newspapers or magazines, or left for somebody to pick up, you will only have a few seconds to capture people’s attention and get your message across.


To that end it’s best to keep to a tried and tested formula that’s been a mainstay of advertising throughout the years. This is the formula known as AIDA.


A – Attention. Start off with a strong, punchy statement headline that’s going to pull people in. Focus on the key selling point of your product, service, or event and say it in big, simple, impacting typography.


I – Interest. Increase the interest by demonstrating the advantages and benefits of your product, event or service.


D – Desire. Tell them how buying will improve their life or give them a beneficial experience.


A – Action. Tell people how they can experience this great product, event or service, how they contact you and when.


Don’t be afraid of reducing your flyer copy in order to fit in a picture, or a couple of pictures that demonstrate the values of the product or service that you’re trying to sell. Use big clear images. A picture is worth a thousand words so don’t use a small picture just so that you can try and build the same interest and desire using words instead.


Wherever possible also feature people using the product or service, or at the very least you should try and show the product or service in the environment it’s intended for. Pictures can build desire and help people to decide if a product or service is relevant to them and fits in with their lifestyle needs.


If possible, also back up your statements and pictures with testimonials, reviews, or captions that reinforce your selling points to add further credibility to what you’re saying.


Making your event or product relevant to your target customers in the most simple and easy to understand way is absolutely central to a successful campaign using a5 flyers. So, stick to what’s important and don’t try and fit everything in just because you’ve committed to spending on a flyer or leaflet campaign. If you do things the right way you’ll be able to promote your next event , product push or sale with another a5 flyer campaign - all paid for by the profits of the last one.


Affordableleaflets.co.uk provide free uk delivery of a5 flyers, online leaflet ordering, flyer and leaflet design services and leaflet distribution.

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