Despite the growth of new digital advertising and social media platforms, leaflet printing, and flyers remain one of the most popular and cost effective ways of getting a business sales message out to potential customers.


An A5 flyer, creatively designed, can cost less than a penny per flyer and with modern leaflet distribution options you can get your sale, offers, event, or menu out to the customers that you want to target quickly, and efficiently. A flyer or leaflet also has more permanence than a fleeting tweet or share that can quickly disappear from your target customers / follower’s feed – even if they log in at the right time to see it before they get lost in checking out what their mates or favourite celebrity has been up to.


Social media is undoubtedly fantastic but the key is that it’s social, and without the right flavouring, engagement, and relevance to your target audience, people can quickly turn off from the message that you’re trying to put out there. You also need to manage how frequently you engage with people so that you don’t turn their important social time into annoyance at your brand.


Some well designed, impactful, A5 flyers however can help you reach potential customers without necessarily being that intrusive or troublesome. If an A5 flyer came through your door tomorrow telling you that you’ve Just won a 50” smart television chances are that you’d call into the shop and claim your prize with said flyer waving excitedly in your hand. A good, trusted business name, local phone number and links to your website will only further enhance such an enthusiastic response.


A flyer also benefits over digital and social media due to the physical interaction that they require. People have to pick up your leaflet and natural curiosity means they’ll at least look at it to see what’s on offer before they decide to pop it into the recycling bin or not.


They are also a well established advertising platform so they aren’t seen as being that intrusive any more - a lot less so than junk mail that tricks you into opening the envelope and being binned as soon as people realise that it isn’t a bill, tax rebate or something else important to their day to day life.


A good, creative, flyer with the right offer, and distributed to the right people will also give your business a more permanent place in your potential customer’s home than social media. Whether it’s a voucher that they need to stick on the fridge ready to redeem, a menu for when they next fancy a take-away, or some useful hints and tips on how to keep your lawn well treated with your gardening business well-branded and featuring prominently across it.


Customers will also only ever need to check out their fridge, drawers, or shelves to re-engage with your business – much easier than trawling through page after page of Facebook history.


The benefits of leaflet printing and advertising are only as limited as your creativity and what ideas and offers you have in your locker to engage your prospective customers.


One further, key, benefit of leaflet printing and distribution in this day and age is that it combines the strength, coverage and directness of a trusted and traditional advertising platform with the immediacy of the online era.


You can order, pay, and upload your leaflets and flyers online securely and with complete peace of mind through many online printers. Such sites offer a variety of options. You can select from popular leaflet printing formats such as a4 flyers, a5 flyers or a6 flyers or you could always go for something more bespoke such as folded leaflets, banners, posters and booklets.


Value for money is a given as you can also order double sided a4 flyers, double sided a5 flyers, or double sided a6 flyers without incurring any extra cost from ordering the traditional single sided a4, a5, or a6 flyer. Not only is this cost effective but it also gives you two chances to put your business message forward to customers when it drops through their door; either side up!


Locality is also no longer an issue when buying or ordering leaflets and flyers online. Businesses such as Affordable Leaflets, in Bolton, offer free UK wide delivery and quick turnaround – as soon as 24 hours from placing your order. Flyer printing has never been easier or more cost effective.


So whilst traditional advertising may seemingly live in the shadow of their new digital counterparts you can still get results for your business with the old, trusted ways.


The ever popular A5 flyer, the mainstay of leaflet and flyer printing, may not seem as sexy as a social media strategy, and on the face of it they may seem less cost effective, but through ordering online you’re removing the hidden, human, cost that many businesses incur trying to get people to engage with their brand through social media. Only with flyer printing you have that peace of mind that comes with tradition, trust, and the knowledge that, whilst it may not seduce and impress your boss quite so much, it’ll deliver results if you take the right approach – especially when you’re able to get a creative idea implemented with the highest quality at the best possible price. Ironically, which is what you’ll get if you order online.

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